Understanding

img_4004That’s what great strategy and insight work is all about, really. Making sense of things. Fitting together the big picture with the little picture. Being able to turn what you know on its head. And then, working out how to adapt to what you discover.

I’m a freelance strategist with expertise in brand, innovation and consumer insight, working mainly with agencies and start-ups. I bring with me a dose of understanding, a new perspective, a new possibility, to all my work. I am Copenhagen-based, but work all over.

If that’s of interest to you, please check out my bio, consider my portfolio, or see some of my musings on my blog.  And then feel free to connect via email or LinkedIn.