That’s what great strategy and insight work is all about, really. Making sense of things. Fitting together the big picture with the little picture. Being able to turn what you know on its head. And then, working out how to adapt to what you discover.
I’m a freelance strategist with expertise in brand, innovation and consumer insight, working mainly with agencies and start-ups. I bring with me a dose of understanding, a new perspective, a new possibility, to all my work. I am Copenhagen-based, but work all over.