Innovation, segmentation, innovation, market research (quant & qual), user research, marketing strategy, future trends, mobile & digital culture.
I’m an innovator and researcher working with agencies and tech companies on fascinating brand, innovation and insight projects. I’ve worked with everything from cider to car insurance, hotels to digital music.
My professional skills are grounded in a client-side marketing background at the mobile brand O2, where I worked across Europe on various trailblazing innovation and technology marketing projects. Following that, these skills were honed in the marketing strategy and research consultancy Added Value, playing a role in growing global consumer brands, such as Barclays, The Olympics, and Mondelez.
Previously I studied Philosophy at the University of Durham, which allows me to bring depth and analytical rigour to my work. Currently, I am adding a psychological perspective to my bow through reading a Master in Cognition and Communication at the University of Copenhagen.
My adventures have seen me travel to every continent, from working on a vegan farm in rural Thailand to champagne sipping in Moscow. I have twice been a UK delegate at One Young World.
I believe this diverse mix of experiences allows me to bring a unique perspective, technical know-how and creative bravery to my work in strategy and research, along with a healthy dose of pragmatism.